Born from Frustration. Built for Comfort.
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It all started when our founder, Emma, along with her husband Mihails, became determined to find a solution after Emma joined the 75% of women who experience irritation at some point in their lives. After multiple visits to her GP and one too many prescriptions, she was advised to try a simple solution: breathable underwear.
Simple? Not quite.
Emma quickly realized that finding underwear that was breathable, stylish, comfortable, and kind to the planet was practically impossible. The options were either bland, synthetic, or downright unflattering—and certainly nothing she felt confident wearing around her new partner.
That frustration sparked an idea.
At fena-online.com, we’re redefining women’s underwear by placing vaginal health, comfort, and design at the forefront. Through extensive research and testing, Emma discovered bamboo fabric—a game-changer for intimate wear. Naturally breathable, antibacterial, antifungal, and sustainably produced, bamboo became the foundation of everything we make.
We believe you shouldn't have to choose between health, comfort, and confidence. That’s why Fena was created—to give women underwear that supports their bodies and their lifestyle, without compromise.
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