It all started when our founder, Emma, along with her husband Mihails, became determined to find a solution after Emma joined the 75% of women who experience irritation at some point in their lives. After multiple visits to her GP and one too many prescriptions, she was advised to try a simple solution: breathable underwear.
That frustration sparked an idea.
At fena-online.com, we’re redefining women’s underwear by placing vaginal health, comfort, and design at the forefront. Through extensive research and testing, Emma discovered bamboo fabric—a game-changer for intimate wear. Naturally breathable, antibacterial, antifungal, and sustainably produced, bamboo became the foundation of everything we make.
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